Top Arabic News

About the project:

News agency that launched its own new project – a news site about the most current events in the Middle East.

Site: toparabicnews.org

Problem:

The company contacted us in order to effectively launch its new project in the information space in interesting geographical markets.

Purpose:

• Internal resource optimization.
• Expanding the structure of the site.
• Output site in the top – 10 search engine results.
• Attracting organic traffic on the site.

Carrying out the work:

At the first stage of effective SEO-promotion of an existing site, our specialists conducted a comprehensive technical audit, which is an important part of internal optimization. We analyzed the download speed, code quality, correct operation on mobile devices and other key SEO factors. According to the results, we compiled a technical assignment with all the necessary edits, which should ensure that the resource meets high quality standards.

The next step of our team was the formation of a semantic core with keywords and phrases, setting up internal site linking and expanding the site structure.

After the successful optimization of the technical and content components of the site, the team began work on external promotion and building up the reference mass of the site as part of the link building strategy. To do this, our team first analyzed in detail the policy of promoting the main competitors in the niche, identified their strengths and weaknesses. Based on the audit of the competitive landscape, our own strategy for obtaining high-quality external links was formed, which was as natural and effective as possible in the current conditions. It includes a detailed content plan, the logical structure of the site and proposals for its expansion due to new sections.

As a result, we received the first indicators of traffic to the site already for the third month of cooperation!

Indicators of the site for the period of cooperation:

Page loading speed:

To

After

Organic traffic:

Traffic has risen to 297 users per day in 3 months

Semantic core:

At the beginning there were only 31 keys to date over 330

Donor domains:

At the beginning of the work there were only 148 donor domains of our site, today this figure is more than 750 donor domains.

Domain rating:

The site authority index has increased from 25 to 50 (dr 50 is a good indicator of site authority)

Key requests:

In this screenshot you can see the dynamics of the emergence of new key queries and their current positions

Google Search Console:

For 4 months we have raised the rates of clicks on the site to 700 clicks per day.

At the same time, impressions on the Google search engine amount to 1000 impressions per day.

Conclusion:

As a result, we received in just a few months of preparatory work a very good start of the site in the search engine results. To date, we are expanding the number of key requests and increasing the link weight of the site, thereby covering more target audiences and increasing organic traffic. You can also see a significant increase in conversions on the client’s site and an increase in positions in search engine results, which fully shows the effectiveness of the chosen promotion strategy.

So, in 3 months we have already received the first results from the work on the site, the indicators of which we are improving today in order to achieve our goals. And the main thing is that our client remains satisfied with the work performed by our team!