Increase in Organic Traffic

About the project:

Founded in 2006, the company provides services ranging from product invention and design to software development and support.

Problem:

The client turned to stop the mass loss of information pages of the site from the index (including blog pages due to which the site collected targeted traffic), correct all existing errors on the site, increase the company’s recognition in the market and promote the site in search results.

Due to the fact that the loss of pages from indexing began to gain mass character, the customer decided to cooperate with a marketing company that can immediately allocate a whole team of specialists to solve the problem and work on the project.

Purpose:

• Increase brand awareness in the required geographic market.
• Increase the amount of traffic to the site with organic issuance.
• General optimization and expansion of the site structure.

Carrying out the work:

Before the start of work on internal optimization and external promotion of the site, our team conducted a full technical audit in order to identify all available errors on the site that negatively affect the indexing of the site in search engines. After that, the analysis of competitors was carried out, on the basis of which the semantic core was collected and clustered. In addition, during the analysis, the team found the reason for the mass loss of pages from indexing, namely the problem in the existing content. Because of this, it was decided to rewrite all the information provided in text format on problem pages.

After completing the above stages of work, our team has developed a content plan for the entire time of cooperation. It was also proposed to create new landing pages of the site in order to expand its structure.

So, on the basis of preparatory work for external promotion, which included: deep internal and external audit, thorough analysis of competitors, collecting the semantic core and optimizing content, forming a content plan and designing the structure of menu sections – we developed an effective SEO strategy and began to implement it!

Indicators of the site for the period of cooperation:

Organic traffic:

Traffic for the year increased from 575 to 9340

Semantic core:

At the beginning, there were only 551 key requests – today their number is more than 4400.

Donor domains:

At the beginning of the promotion work, the client’s site had only 230 donor domains, today this figure is 1232.

Cost of traffic:

The cost of traffic from $2.056 increased to $102.356.

Domain rating:

The site’s authority index has grown from 48 to 60 over the period of cooperation (dr 60 is a very good indicator).

Key requests:

In this screenshot you can see the dynamics of growth of positions of key queries

Google Search Console:

A year ago, the average number of clicks was about 150 clicks per day,

today this figure is more than 500 clicks.

At the same time, impressions on Google’s search engine grew from an average of 1,200 impressions per day, to date, the figure is more than 10,500 impressions

Conclusion:

As a result of the work, we received a significant increase in organic traffic on the site and improved the dynamics of increasing the number of keywords by which the site covers more than the target audience. All these results indicate the effectiveness of the chosen promotion strategy. The client remained satisfied with the quality of the work performed, all the goals set for the team were achieved.