What is SEO?

SEO navigation

SEO optimization deals with these specific indicators. Specialists adjust the site in such a way that the robot considers it to be of high quality, refines the information provided in the blog and on other pages, and also makes internal and external links so that the site is seen by as many people as possible who are interested in this particular product and go to this page. 

In SEO, you don’t pay for people to go to your website, you build a personal brand through the recognition of your logo. As you know, people are the best advertisement for any product, and with the help of SEO, everyone who is at least minimally interested in your niche will know about you.

Why is SEO important for businesses?

Increasing profits is the main goal of any business! SEO, in turn, helps businesses find customers and build a customer base that will grow more and more every month. People will bring their friends and colleagues to your site, which will grow before our eyes. SEO helps build brand recognition, adding a face to a name, which in turn will create trust with your audience. So, SEO is very important for a brand because it inspires people’s trust!

What are the disadvantages of SEO?

1. Like all types of marketing, SEO can be unpredictable. It is not possible to guarantee  that 10 thousand users will visit your site and you will receive 1000 orders. 
2. Organic optimization is highly dependent on Google’s algorithms, which are constantly changing. Specialists are forced to make adjustments to achieve better results. 
3. SEO is a long game, which may not be the best option for those seeking immediate results.

What are the benefits of SEO?

1. SEO gives structure to your website while also providing visual aesthetics.
2. All investments in this type of marketing go only to improving the quality of the site (in PPC, for example, you pay for each click on the link). And the main goal of SEO is to improve the site in such a way that potential customers want to visit it, stay as long as possible, and place an order.
3. Brand recognition. This is what we have been talking about throughout the article. This is, of course, the most important thing, because any small, medium, and even large business wants to develop its brand. Imagine you are a start-up businessman. Don’t you want your brand to become as recognizable as Rozetka? Or Nova Poshta? All businessmen want their brand to become number one!

What does SEO optimization consist of?

There are two main factors for the location of sites in search results:

Internal optimization 

a. Website content (text, pictures, videos);

b. Tags (Fig. 1.1);

c. Internal linking (links from one page of the site to other pages);

d. Design and usability of the site;

e. The structure of the site;

f. Website speed.

External optimization

a. Links to the site from other sources (for example, other sites in a similar niche or news sites)

b. Site mention. When the name of your brand or website, as well as quotes from texts, are used on other platforms.

To summarize, if your goal is to build a brand name, awareness, and profits, all while increasing your audience’s trust, SEOis what you have been looking for!