What is crowd marketing and how does it work?

The purpose of crowdsourcing

The main goal of a crowd is to make your brand known to as many people as possible, to gain their trust and attract new customers. Word of mouth plays a significant role here, when some users advertise themselves and step by step you spread your brand awareness.

How does crowdsourcing work?

1. Creating valuable content: It is important to create content that will be interesting and useful to your target audience. This can be articles, reviews, comments, answers to questions on forums, etc.
2. Interact with the audience: actively participate in discussions on forums, social networks, and blogs. Answer questions, provide useful information, and be open to feedback.
3. Use influencers: engage influencers who have a large audience. They can help spread the word about your brand among their followers.
4. Regularly monitor mentions of your brand on the Internet and analyze the feedback. This will help you better understand what your audience likes or dislikes.

What is crowd marketing for in SEO?

Crowd marketing is one of the elements of link building. Crowd is a very important part of an SEO strategy because it allows you to create an optimal promotion strategy and test the potential of a website. Here are a few more reasons why crowd marketing is important for SEO:

1. Getting backlinks. One of the main factors that affects the ranking of your website in search engines is the number and quality of backlinks. Crowd marketing helps to create organic backlinks from various forums, blogs, and social networks. If you manage to get links from quality sites, it significantly improves SEO performance.
2. Increase in traffic. Active participation in forums, social media, and other platforms allows you to drive direct traffic to your website. It also reduces the bounce rate (when a user visits the site and immediately leaves) because such users know where they are going and are already interested in your product or service.
3. Improving the content strategy. By communicating on forums, you can understand what questions and problems the audience is concerned about. This allows you to create content that will answer these questions and attract more visitors and keep their attention.
4. Increase brand awareness. A consistent presence on various online platforms helps to increase your brand awareness. When users see your brand in different contexts, they begin to trust it more, which has a positive impact on behavioral factors (visit time, number of pages viewed, conversion, etc.).

Types of crowdsourcing platforms: advantages and disadvantages

Forums

Advantages:

• Forums usually have highly specialized communities, which makes it easy to find your target audience.
• Active participation in forums often leads to greater user engagement and brand trust.
• It’s easy to get organic backlinks and improve SEO as a result.

Disadvantages:

• Requires a lot of time to actively participate and monitor discussions
• Many forums have strict moderation rules, which can limit the opportunities for promotion.

Social media

Advantages:

• Social networks have a huge audience, which allows you to reach more people.
• The ability to quickly spread content through likes, reposts, and comments.
• The ability to use targeted advertising to fine-tune advertising campaigns.

Disadvantages: 

• High competition for user attention, which can make it difficult to promote your content.
• Content on social media quickly loses its relevance, so you need to constantly create new content, which requires a lot of time and resources.

Q&A platforms

Advantages:

• Answering users’ questions demonstrates your expertise and increases brand credibility.
• Users looking for specific answers are often already interested in your industry or product.
• Answers with links to your site can improve SEO.

Disadvantages: 

• You need to spend a lot of time searching for questions and writing high-quality, relevant answers.
• Other experts may also answer the same questions, reducing the visibility of your answers.

What is the difference between link building and crowd marketing?

Link building and crowd promotion are often used together to achieve similar goals, such as increasing brand awareness, getting backlinks, and improving SEO. But they have different approaches. Let’s take a look at the difference between link building and crowd marketing:

Objective

• Link building: the main goal is to obtain high-quality backlinks from reputable websites to improve search engine rankings.
• Crowd marketing: increasing brand awareness, engaging the audience, and creating a positive brand image through interaction with users on various platforms.

Methods of implementation

• Link building: involves publishing guest posts with links to your resource or creating high-quality content that will organically attract backlinks from other sites.
• Crowd marketing: participation in thematic discussions and recommendation of products or services. It also involves active participation in discussions, answering questions and discussing issues on the pages.

Approach to interaction

• Link building: one-time interaction with website owners, which involves signing a contract for long-term link placement.
• Crowd marketing: ongoing interaction with users, where the main goal is to provide useful information and increase brand trust.

Results and success indicators

• Link building: increase in search engine rankings, growth of organic traffic, and an increase in the number of backlinks. Such links can have a long-term effect, improving SEO for several months or years.
• Crowd marketing: increasing user engagement, increasing the number of positive reviews and recommendations, increasing brand awareness. Interaction with the audience can have both an immediate impact on website performance and a long-term effect on brand image.

Conclusion

Crowd marketing definition is the process of posting links (participating in discussions, answering questions, etc.) on various forums, social networks, etc. This is done to provide users with information of interest and tell them about your brand. Crowd promotion is often used in conjunction with link building, as they are aimed at improving website performance and together provide much better results. For the correct and high-quality implementation of the crowd marketing and link building system, contact SEObanda specialists and we will help you achieve the best results.